Typography

Typography choices say a lot about an organization, often before the actual words are read. For this reason, and to provide brand consistency, primary and secondary typefaces have been chosen for use in Michigan State University communications. They convey the bold, forward-thinking tone of the university, while offering flexibility.

MSU units may contact Communications and Brand Strategy (CABS) to obtain font packages licensed to MSU for use on Michigan State University communications, particularly those directed to primary external audiences, such as alumni and prospective students. To obtain fonts, the MSU unit must register the name of the unit and individual user with CABS, which purchases and manages access to the fonts to maximize their use for high-level external communications. Please contact Communications and Brand Strategy at contact@cabs.msu.edu or 517-355-7505.

Web

GOTHAM (Sans Serif)

The Gotham typeface is a bold, contemporary typeface that evokes MSU’s bold, open, forward-thinking approach to solving problems and providing opportunity. The Gotham type family has many weights, is appropriate for almost any application, and has the flexibility to feel sophisticated yet approachable, modern yet classic. Gotham marks Michigan State University as an institution on the move.

Example usage

Heading 1

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Heading 3

Heading 4

Heading 5
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Regular text

Bold text