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Brand Guide

A brand is more than a logo or the Spartan helmet it’s a promise. Upholding a brand means making good on a promise time after time. For Michigan State University, this promise and brand have been upheld for nearly 160 years.

College of Natural Science Logo

Logos and Marks

College, department, center and program wordmarks are available for use to provide a consistent form of unit identification.
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College of Natural Science Photography Guide

Photography

Photography is a vital element of the MSU brand. It evokes emotion and connects people to the university.
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College of Natural Science Templates

Templates

The following templates incorporate elements that are key to the university and college brands, and can be easily customized for your program content.
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NatSci Branded Virtual Backgrounds for Zoom and Microsoft Teams

Virtual Backgrounds

Show your Spartan pride no matter where you are. A variety of virtual backgrounds customized for the College and each Department are available for use.
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MSU Branded Typography

Typography

Typography speaks volumes about an organization. MSU has chosen typefaces that reflect its bold, forward-thinking tone.
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Accessibility Guidelines

Accessibility

The web is fundamentally designed to work for all people, whatever their hardware, software, language, location or ability.
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Why does the College of Natural Science need a brand guide?

The college houses many unique programs, majors, specializations and people. However, each of these components is also housed within MSU. This means that each publication, website, or multimedia production needs to adhere to standards set forth by the college to maintain a united presence both within the MSU community and throughout the world.

Each member of the college community from faculty and staff to current students and alums, has a responsibility to be an ambassador of the strengths and diversity of the college. By sending strong ambassadors into communities around the world, the College of Natural Science promotes a distinct reputation.

Consistency of content, messaging, visuals and quality from each department will ensure that the brand of the college and of Michigan State University is recognizable and resonant throughout the university community, at home and abroad.

MSU Brand Guide

Online Content Accessibility



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