Brand Guide
A brand is more than a logo or the Spartan helmet — it’s a promise. Upholding a brand means making good on a promise time after time. For Michigan State University, this promise and brand have been upheld for nearly 160 years.
Logos and Marks
Photography
PR and Media
Templates
Websites
Accessibility
Virtual Backgrounds
Typography
Social Media
Why does the College of Natural Science need a brand guide?
The college houses many unique programs, majors, specializations and people. However, each of these components is also housed within MSU. This means that each publication, website, or multimedia production needs to adhere to standards set forth by the college to maintain a united presence both within the MSU community and throughout the world.
Each member of the college community from faculty and staff to current students and alums, has a responsibility to be an ambassador of the strengths and diversity of the college. By sending strong ambassadors into communities around the world, the College of Natural Science promotes a distinct reputation.
Consistency of content, messaging, visuals and quality from each department will ensure that the brand of the college and of Michigan State University is recognizable and resonant throughout the university community, at home and abroad.
